RTB House doubled their pipeline
Working with The Revenue Enabler, the RTB House revenue team rebuilt their outbound engine and doubled the pipeline their reps were generating - without adding headcount or burning the list.
Reps we certify
generate 2× pipeline
& WIN 75% more deals
Don't take our word for it.
Written and video reviews from sales leaders and revenue teams.
Those numbers aren't made up
SEP2 grew win rates by 75%
“Since working with The Revenue Enabler, our revenue is up 45%, win rates are up 75%, and AEs are generating 64% more revenue.”
- Jake Newbury, Head of Sales, SEP2
🚧 Nobody gets a degree in B2B sales 🚧
that's me 👋Who's teaching you
Coached by someone who carried the bag, then built elite teams, not just a LinkedIn "guru".
Hey, James Bissell here 👋 - I've been in sales for 15+ years as a rep and as a 2x VP of Sales, where I grew StaffCircle from 7 to 175 customers and turned an enterprise sales team around from 40% of quota to 100%+.
I quit my VP of Sales job in 2023 with one vision - "A world where every revenue team performs at an elite level and beats quota, by design, not by chance."
I've since helped dozens of GTM teams grow win rate by 75%, double pipeline and increase deal size by 31%.
Nobody gets a degree in B2B sales and most leaders struggle to find the time to build highly capable sellers - and it's the #1 reason why revenue teams miss quota.
I'm also the founder of The Revenue Factory OS, a modern-day GTM OS that helps revenue teams manufacture pipeline and revenue through 4 stages of value.
Position✦Capture✦Articulate✦Realise✦Pipeline generation✦New-logo sales✦Value realisation✦Expansion motion✦Customer retention✦Full-funnel execution✦Position✦Capture✦Articulate✦Realise✦Pipeline generation✦New-logo sales✦Value realisation✦Expansion motion✦Customer retention✦Full-funnel execution✦
What we do
A full-funnel sales execution & skills transformation partner.
We help organisations close critical skill gaps across the full customer life cycle, from winning a new logo deal to an expanded and retained customer.
James also founded The Revenue Factory OS, a modern-day GTM operating system that helps revenue teams manufacture pipeline and revenue through four value stages: build pipeline, execute the new-logo sales process, help customers realise the value from their investment, then run an expansion sales motion to drive up customer revenue and increase renewals.
Cold calling✦Outbound email✦Objection handling✦Storytelling✦Stakeholder mapping✦Discovery Mastery✦Demo Mastery✦Multi-threading✦Negotiation✦Forecasting✦Business case presentation✦Activation✦Realisation✦Commercial acumen✦Expansion✦Retention✦MEDDPICC✦Deal management✦Defeat status quo✦Champion development✦POV engineering✦Strategic narrative✦Social selling✦Cold calling✦Outbound email✦Objection handling✦Storytelling✦Stakeholder mapping✦Discovery Mastery✦Demo Mastery✦Multi-threading✦Negotiation✦Forecasting✦Business case presentation✦Activation✦Realisation✦Commercial acumen✦Expansion✦Retention✦MEDDPICC✦Deal management✦Defeat status quo✦Champion development✦POV engineering✦Strategic narrative✦Social selling✦
How we actually do it
No one-off workshops.
Most sales trainers only do step three - and we'd argue they're not always interactive either. If you miss steps one and two, you'll never drive the transformation you need to hit your number.
01
Skills Audit
We use your CRM data, call recordings and win/loss reviews to pinpoint exactly where the team is leaking revenue - by skill, by stage and by cohort.
Without the diagnosis you're guessing. Most training fails here, before it even starts.
02
Design
We build personalised training, playbooks and messaging around those specific gaps and the commercial outcomes you need to hit this quarter.
Generic content gets generic behaviour. Design against your deals, your ICP, your pipeline.
03
Interactive Training
Delivered with pre- and post-session work, live application on real opportunities and role-play under pressure - never a passive lecture.
This is the only step most trainers do, and even then it's usually a slide deck they've read out.
04
Personalised Coaching
Back to the data: targeted 1:1 and group coaching on live deals so new behaviour actually shows up in the pipeline.
Reps forget ~40% of what they learn within 20 minutes. Coaching is what beats the forgetting curve.
05
Enablement
We deploy AI agents, tooling and a content vault so reps have the scripts, scorecards and frameworks in the flow of their day.
We will leave you set up for success when we leave even if you don't have an enablement team.
Book a Strategy Call
Let's talk through how The Revenue Enabler can close your team's critical skill gap so you can hit your number this year.
P.S. If you send us some of your team's calls, scripts, or templates, we will also give you free advice and quick wins - even if you decide not to work with us.