“The Revenue Enabler didn't just teach our team what to do. They showed us how to do it, coached us through the challenges and helped us build a culture where everyone takes ownership of their growth. We've closed major skill gaps across the team.”
Who are SEP2
SEP2 are an award-winning cyber security specialist and Managed Security Service Provider (MSSP) delivering advanced security solutions from their 24/7/365 UK-based Security Operations Centre. They partner with world-class vendors and are one of the most technical Check Point, CrowdStrike and Google partners in the UK.
Founded in 2016, SEP2 are recognised for their rapid growth and technical excellence, now employing over 100 people and delivering services globally across a range of sectors. Tech driven, people powered.
The challenge
The SEP2 sales team was already a high-performing group, skilled at generating meetings, building pipeline and driving consistent growth. Leadership recognised that even strong teams can get stronger, and saw an opportunity to bring more structure and consistency to the sales process so success would scale with the business.
- Reps had varying skill gaps across different stages of the sales process, from discovery and qualification through to closing.
- The pace of growth meant sales leaders had limited bandwidth to deliver structured training and coaching.
The solution
We started with a detailed analysis of SEP2's performance data, win/loss outcomes and individual skill profiles. That pinpointed exactly where each rep was getting stuck and which behaviours needed to change.
The team were grouped into focused cohorts based on their development needs, then we designed a bespoke, outcome-led programme blending in-person workshops, hands-on role-plays and collaborative exercises. One day per month was dedicated to live training and implementation with the sales team.
To embed the skills, every rep got access to 400+ lessons in Sales University, weekly live training calls, a peer community and one-to-one coaching support.
The outcome
After launching the programme, SEP2 saw rapid and measurable improvements:
- Win rates increased by 75%
- Revenue increased by 45%
- Average deal size increased by 31%
- One new SMB AE improved their win rate from 4% to 31% - a 675% uplift
- Revenue per AE up 64% and sales rep retention up 122%