Nobody gets a degree in B2B sales.
Reps and teams we coach generate 2脳 more pipeline, win 75% more deals and close 31% bigger deals with our skills transformation programmes. Fact!
One-off workshops are forgotten by Friday and the number still gets missed.
Monthly coaching against live deals makes skill stick and compound.
Don't take our word for it
Real reps, real leaders, real results - straight from the people who've been through the training.
that's me 馃憢Who's teaching you
Coached by someone who carried the bag, then built elite teams, not just a LinkedIn "guru".
Hey, James Bissell here 馃憢 - I've been in sales for 15+ years as a rep and as a 2x VP of Sales, where I grew StaffCircle from 7 to 175 customers and turned an enterprise sales team around from 40% of quota to 100%+.
I quit my VP of Sales job in 2023 with one vision - "A world where every revenue team performs at an elite level and beats quota, by design, not by chance."
I've since helped dozens of GTM teams grow win rate by 75%, double pipeline and increase deal size by 31%.
Nobody gets a degree in B2B sales and most leaders struggle to find the time to build highly capable sellers - and it's the #1 reason why revenue teams miss quota.
I'm also the founder of The Revenue Factory OS, a modern-day GTM OS that helps revenue teams manufacture pipeline and revenue through 4 stages of value.
The Sales Content Vault 路 100% free
Free scripts, templates and guides to help you hit your number.
Every asset below is pulled straight out of the training our members pay for. Drop your email and download whatever you need.
鈥eriously, it's all free.
Build & develop the team
Two ways in
Train yourself. Or train the whole team.
Proven to help you hit your number!
Nobody gets a degree in B2B sales.
Self-paced training plus monthly coaching for AEs, SDRs and anyone carrying a number. Learn what to do, say and write - then apply it to your live deals.
- 400+ on-demand lessons across the full sales cycle
- Monthly 1:1 coaching or a pod of reps at your level
- 30+ templates, playbooks and AI sales agents
- Cold calling, discovery, MEDDPICC, negotiation
- 7-day free trial
Skill gaps are costing you revenue.
We run a skills audit to show you the skills costing you revenue, install playbooks and train and coach against them every month, and guarantee you'll see more pipeline or revenue.
- Skills audit on your CRM, calls and win/loss data
- A sales playbook your whole team actually follows
- Live interactive training + real-deal role-play
- Personalised coaching that changes rep behaviour
- 12-month transformation, not a one-off workshop
Watch & listen
The Hit Your Numbers podcast.
Tactics and strategies from CROs, VPs, and the top 1% of sellers at B2B GTM teams.
Building a team that forecasts within 5%
Will Scott 路 Global Head of Sales, Zendesk
What separates a good AE from a great one
Keno Helmi 路 Five-time CRO
Selling when buyers do all the research first
Coralie De Robert 路 Director, G2
Coaching reps out of happy ears
Oyin Bamgbose 路 VP of Sales
Using AI without sounding like a robot
Matt Boulton 路 GTM Director, Perlon AI
Founder-led sales that actually scales
Mike Pritchett 路 CEO, Buzztrail
Our unique approach to solving skill gaps
kinda works. See below...
Are you ready to close skill gaps and hit your number?
Whether it's just you, your team of 10 reps or 100 reps, we will show you exactly where the revenue is leaking and what gaps to close so you can not just hit your number but exceed it.