RTB House doubled their pipeline
Working with The Revenue Enabler, the RTB House revenue team rebuilt their outbound engine and doubled the pipeline their reps were generating - without adding headcount or burning the list.
Trusted by revenue teams at 40+ B2B companiesReps we coach 2× pipeline
Reps we coach 2× pipeline
& win 75% more deals
Reps like Ben, Grace and Wayne book and win more deals with The Sales University. Instantly unlock scripts, templates & frameworks while closing critical skills gaps. Plus get 1:1 coaching with James and his team.
HubSpotSalesforceSEP2RTB HouseSlackDatadogZoom
Those numbers aren't made up
SEP2 grew win rates by 75%
“Since working with The Revenue Enabler, our revenue is up 45%, win rates are up 75%, and AEs are generating 64% more revenue.”
- Jake Newbury, Head of Sales, SEP2
🚧 Nobody gets a degree in B2B sales 🚧
Don't take our word for it.
Written and video reviews from sales reps and revenue leaders.
What you get with a Sales University membership
This isn't a course you buy, watch once and forget. It's continuous training, coaching and tooling - so the skills that cost you revenue get fixed, and stay fixed.
Become a member today01
400+ Sales Lessons
- On-demand, self-paced lessons covering prospecting and discovery to closing and MEDDPICC.
- Every course comes with the what and the how, word for word what to do, say and when - with exercises and reinforcement so it actually sticks.
- Finish a course, get a certificate you can put in front of your manager.
The course library
Learn exactly what the elite sales reps do, say, and when they do it
So that you can do it too. All with exercises to help you implement this inside of your company.
Mastery
Cold Calling
Cold CallingThe Sales University
Mastery
Prospecting
ProspectingThe Sales University
My BookMust Read!
The Champion Playbook
The Champion PlaybookThe Sales University
Mastery
Discovery
DiscoveryThe Sales University
Mastery
MEDDPICC
MEDDPICCThe Sales University
Mastery
GTM
GTMThe Sales University
Mastery
Demo
DemoThe Sales University
Mastery
Multi-Threading
Multi-ThreadingThe Sales University
Mastery
Workshop
WorkshopThe Sales University
Mastery
Business Case
Business CaseThe Sales University
Mastery
Ghosting
GhostingThe Sales University
Mastery
Closing
ClosingThe Sales University
Mastery
Competition Trap
Competition TrapThe Sales University
Mastery
Outcome Drivers
Outcome DriversThe Sales University
Mastery
Pitch Deck
Pitch DeckThe Sales University
New courses added every quarter - your membership includes all of them.
02
1:1 Sales Coaching
- Monthly 1:1 coaching with a real expert who has carried a bag and runs sales teams.
- A personalised coaching plan built around your live pipeline, not a generic curriculum.
- Leave every session with actions you can run on your next calls.
03
Group Coaching
- Bring a real deal, get it pressure-tested by James and a room of other sellers.
- Hear how reps at HubSpot, Salesforce, and DocuSign are handling the same problem.
- Leave every session with actions you can run on your next calls.
04
The Content Vault
- 30+ templates: cold call scripts, coaching scorecards and sequence frameworks.
- Messaging builder plus the model to reverse engineer your number.
- CFO-ready business case and mutual action plan templates.
vault / all filesUnlocked
Cold Call Scripts
start hereOpeners, pattern interrupts and objection handles.
Outbound Sequences
Multi-channel sequences that book real meetings.
Discovery Questions
Question bank to uncover pain and business value.
MEDDPICC Scorecards
Qualify and inspect every deal in your pipeline.
Business Case Model
CFO-ready ROI case built in a spreadsheet.
Mutual Action Plans
Keep buyers on track from demo to signature.
Messaging Builder
Build value messaging by persona and pain.
Number Reverse Model
Reverse engineer quota into daily activity.
Coaching Scorecards
Score calls consistently across the team.
Interview Scorecard
Hire sellers on evidence, not gut feel.
Proficiency Plans
Run 1:1s that actually build skills.
Pitch Deck Framework
Story structure that earns the next meeting.
System active30+ assets
New templates added every month - your membership includes all of them.
05
JamesGPT & AI Sales Assistants
- Build messaging, research accounts and prep calls in minutes.
- Coach your cold calls, discovery and demos - paste a transcript, get scored against the scorecard.
- Talk to my AI twin 24/7/365 which is trained on 1,000,000 words from the training courses.
06
Live Learning
- Join live sessions every other week with sellers from across the community.
- Members pick the topics, so the training is always relevant to what you're facing.
- Ask questions and get instant feedback in the room.
07
Rapid Feedback
- Submit a call recording, email or deck and get expert feedback fast.
- Honest feedback you need to hear, not the feedback you want to hear.
- Walk into your next call confident and ready.
08
A Private Community
- Dedicated channels for cold calling, discovery, negotiation and wins.
- Ask peers what's actually working in your market and get answers the same day.
- Real-time feedback on scripts, sequences and live deals from people in the trenches.
Why it works
Built by a seller who carried the bag, for sellers who carry one
Full funnel mastery
Build skills from cold calling to closing to MEDDPICC, not just prospecting.
No one-off workshops
Continuous training and coaching so skills compound month after month.
Practise, don't just watch
Every course comes with exercises and reinforcement.
Mobile or desktop
Learn on the train, between calls or at your desk.
Built for B2B
Complex, multi-threaded, CFO-scrutinised deals - not transactional selling.
Cancel anytime
No lock-in. Start with a 7-day free trial and keep going only if it works.
Pick your membership. Start free.
Every plan starts with a 7-day free trial. Cancel anytime.
Learn
For individuals getting the fundamentals right.
£99/mth
Billed monthly. Cancel anytime.
7-Day Free Trial- 400+ sales lessons
- 12+ courses
- 30+ sales resources
- Bi-weekly live training
- Access to bootcamps
- B2B sales community
- All webinars
- B2B sales newsletter
Develop
Most popularFor sellers who want coaching and AI in the mix.
£150/mth
Billed monthly. Cancel anytime.
7-Day Free Trial- Everything in Learn
- Group sales coaching
- JamesGPT Pro
- AI sales assistants
- AI sales coaching
- Direct access to James
- Rapid feedback
Master
For reps chasing big commission and promotion.
£295/mth
Billed monthly. Cancel anytime.
Get Started- Everything in Learn
- Everything in Develop
- 1:1 sales coaching with James
Need to train a whole team?
Scale skills transformation across 10, 50, or 100+ reps with a programme built around your pipeline.
Who Sales University is for (and who it isn't)
It's a great investment if:
- You're an SDR, AE or sales leader in B2B.
- You want frameworks you can run on live deals this week.
- You'd rather practise than just sit through theory.
- Your company won't fund training, so you're investing in yourself.
- You want feedback on your actual calls, not generic advice.
You won't see value if:
- You're looking for a certificate to hang on the wall and nothing else.
- You want a magic script that closes deals without practice.
- You sell transactional B2C.
- You're not willing to change how you run your pipeline.
FAQs and the ROI on membership
Ready to join Sales University?
Sellers worldwide use it to build 2× pipeline and win 75% more deals. Try it free for 7 days and see what changes on your next call.
cancel anytime · no lock-in